"Every nation must now develop an overriding loyalty to mankind as a whole in order to preserve the best in their individual societies."
~Martin Luther King, Jr.
As evidenced by this Post article, Colin is passionate about the future and making sure the next generation enjoys the same comforts of today. This begins with a paradigm shift. Business has widely accepted the Triple Bottom Line of Economic, Environmental, and Social performance, as well as the general idea that they must satisfy stakeholders outside of shareholders and investors. Still, the traditional view of sustainable development is flawed. This suggests that humans can operate outside of the natural environment, that society can progress, the economy can grow, and the two can interact without impacting the natural environment.