COLIN B. GABLER
  • ABOUT
  • RESEARCH
    • MKT & Supply Chain Strategy
    • Frontline Strategy
    • Consumer Strategy
    • List of Publications
  • TEACHING
  • INTERNATIONAL
    • Fulbright
  • MAKING NEWS
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  • Ohio
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    • Sustainability & Marketing
    • Professional Sales
"Ancora impara." – Michelangelo
If Michelangelo could say "I am still learning" on his deathbed, then it is fair to say that individuals continue to learn throughout their entire lives. Marketing research is one way that Colin continues to uncover new phenomena, ask interesting questions, and collaborate with a wide array of talented people.

Colin has authored over 45 articles in leading business journals. His research focuses on how organizations manage multiple stakeholders. Specifically, he is interested in when stakeholder values are misaligned and how firms and policy-makers respond to these multiple and often competing goals. Topics include sustainable business strategy, sales/service expectations, retail pricing strategy, consumer psychology, and supply chain resiliency.

In 2024, Colin was honored to receive the Marketing Department Excellence in Research Award at Auburn University, and he was recognized for several research awards during his time in Ohio as well. In 2019, Colin won the college-wide Research Mentor award. In 2017, Colin won the university-wide Sustainability Research & Advocacy Award.
In 2015, Colin won the college-wide Faculty Excellence in Intellectual Contribution Award.

While his record is quite varied, he is starting to focus on what he calls "good" research. This research tackles any question that may help society-at-large or our planet, and the policy-makers and business managers striving toward environmental or social good.

Current research questions include:
  • How do firms and FLEs juggle misaligned stakeholder demands?
  • Why should private firms and public organizations collaborate after a natural disaster?
  • How does corporate environmental ethics translate to the frontline?
  • What makes a consumer buy sustainable products?
  • What cultural differences influence eco-activism?
  • What are the benefits of supply chain transparency?
  • How does 'well-being' and 'satisfaction' differ to consumers of different cultures and what social institutions create this discrepancy?

Colin is a member of the Editorial Review Board for the Journal of Business Research, the Journal of Marketing Theory & Practice, and the Journal of Personal Selling & Sales Management.

Colin presenting at the National Hurricane Conference in 2018.
Picture
See Colin receive the Research Mentor Award from the College of Business in 2019.
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  • ABOUT
  • RESEARCH
    • MKT & Supply Chain Strategy
    • Frontline Strategy
    • Consumer Strategy
    • List of Publications
  • TEACHING
  • INTERNATIONAL
    • Fulbright
  • MAKING NEWS
  • Blog
  • CONTACT
  • Social Justice
  • Ohio
    • Global Consulting
    • COVID
    • Sustainability & Marketing
    • Professional Sales