COLIN B. GABLER
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Some Musings About Our World


Mass Shootings in America: Can We Overcome System Justification?

2/14/2023

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Another day, another mass shooting. Another thought, another prayer. As we investigate the who, where, how, when, and why of the latest event, the ‘what’ has become unnewsworthy. Mass shootings are an American way of life, and as the attention cycle predictably resets, we are left with platitudes and echoes about gun policy, mental health, and so on. There have been 67 mass shootings in the first 45 day of this year, raising the question: how can this keep happening? Everyone believed Sandy Hook would finally move the needle on how we approach gun violence—but that was over ten years ago. Gun violence has become pervasive and systematic, and once a system is built, we generally do not like to point out its flaws.
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According to system justification theory, we all want to live in a fair and just society. Even if you experience personal discrimination, it is in your best interest to pretend it is not happening. For instance, it feels better to think that someone is rude to you because they are having a bad day—not because you are [insert gender, race, etc., here]. If the rudeness is random (e.g., that someone got a flat tire on the way to work), we can justify their behavior. If it is targeted, we must admit the system is flawed. This holds even when we are not the target of discrimination. If you think a homeless person is homeless because they made bad choices or got ‘dealt a bad hand’, it is easier to look away. If you think the system to which you belong is  in some way responsible, it is much harder. Essentially, we are motivated to believe the system we built is fair because it is emotionally taxing to see it otherwise.
 
That's the story with gun violence. Because it is baked into the American social system, it is emotionally convenient to shrug it off as a fact of life, as suggested by the Onion article on regular rotation since 2014. Applying system justification theory, we should be able to overcome this injustice by allowing ourselves to experience the negative emotions associated with it. But aren’t we already doing this? Each shooting is followed by videos of grieving family members, stories of the victims’ community involvement, candlelit vigils, pictures of friend groups forever minus-one, and poignant eulogies. I doubt anyone feels no guilt, sadness, anger, frustration, helplessness, or fear in the wake of these events. But if these events evoke negative emotions, why does society-at-large still justify them?
 
Mass shooters do not seem to discriminate. Schools, night clubs, grocery stores, shopping malls, churches; no place or people are off limits. Perhaps it is this randomness that allows it to be rationalized. Like the rude person with the flat tire, it is less emotionally burdensome to chalk it up to being in the wrong place at the wrong time than to feel particularly vulnerable or discriminated against. But I argue that, in this case, the randomness is discrimination. Discrimination is the treatment of a group of people based on membership to that group—rather than individual merit. As Americans, we are more likely to die from gun homicides than citizens of peer nation. Indeed, ‘no other rich western country comes close’. Therefore, we are unfairly and unjustly subject to gun violence simply by living in this country, by belonging to the group of people called Americans. I acknowledge the leap in terminology. I also acknowledge that there is discrimination within gun violence. But perhaps framing mass shootings as discrimination against an entire nation can push us to no longer justify the system.
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    Colin Gabler is a writer at heart.

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  • ABOUT
  • RESEARCH
    • MKT & Supply Chain Strategy
    • Frontline Strategy
    • Consumer Strategy
    • List of Publications
  • TEACHING
  • INTERNATIONAL
    • Fulbright
  • MAKING NEWS
  • Blog
  • CONTACT
  • Social Justice
  • Ohio (2013-2022)
    • Global Consulting
    • COVID
    • Sustainability & Marketing
    • Professional Sales